Fat Bottom Brewery

Nashville's local brewery, Fat Bottom, is known for their Flagship beers' cheeky girls, great taproom vibes and excellent beer + food. They didn't want to scratch their current branding, but they needed to update it - along with their website! This project is guaranteed to make you thirsty.

Art Direction
Illustration
Packaging

Responsive Website

Agency: Proof Branding
Award: Gold + Silver Addy Awards


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While working as a Creative Lead at Proof Branding, the Fat Bottom rebrand and website was one of my biggest focuses. With my team, we re-illustrated their flagship beers, styled the new can with scenic views, put together millions of 4-pack cardboard box puzzles and built a website for this hip brewery, hitting a part of town with a their new fresh vibe.

 

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Congratulations Proof Branding and Fat Bottom Brewing on the 2017 Nashville AAF Gold Addy Award!

 

2017 Gold ADDY
Packaging Campaign “Fat Bottom Brewing – Flagship”

2017 Gold ADDY
Packaging Campaign “Fat Bottom Brewing – Seasonal”

2017 Silver ADDY
Packaging “Fat Bottom Brewing – Icebreaker”

2017 Silver ADDY
Packaging “Fat Bottom Brewing – Ruby”

 
 
 
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